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Research Overview

Grateful Patient 3.0

Rural Health Initiative

Campaign Survey Series

Research Overview

Grateful Patient 3.0

Rural Health Initiative

Campaign Survey Series

Folder: Research

Research Overview

Grateful Patient 3.0

Rural Health Initiative

Campaign Survey Series

Grateful patient fundraising 3.0

Our field is undergoing major shifts that will challenge the legacy grateful patient model. Let’s get ready together.

For more than two decades, grateful patient fundraising has been at the heart of hospital fundraising. Individuals and families that experience profound, sometimes life-changing care are more likely to want to advance a hospital’s mission than others with similar capacity to give.

Hospitals’ competitive advantage here is essential, given fierce nonprofit competition for donors. However, some healthcare leaders still struggle with creating, implementing, and sustaining their grateful patient strategy.

Site-of-care migrations mean grateful outpatient can’t wait.

Even today’s top performers can’t rest on their laurels – healthcare is simply changing too quickly. One major trend is the significant site-of-care shifts coming in service lines like cardiovascular. As Advisory Board notes, more care is shifting to an outpatient setting and eroding inpatient volumes; for example, many orthopedic procedures have migrated to the outpatient space, including joint replacement and spinal fusion. Within the heart pillar, Advisory Board’s five-year growth projections show nearly a 15% increase in outpatient vascular procedures and a 15.5% growth in ambulatory surgery center CV. These trends increase the urgency of creating an effective grateful outpatient strategy.

Important changes are happening within the development enterprise as well. More foundations are incorporating Artificial Intelligence (AI) in their programs, which offers both opportunities and minefields. As seen at AHP’s recent AI summit, hospitals are leveraging AI to improve their workflow and adapt their constituent outreach. Savvy leaders must decide whether and how to integrate AI into GP.

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Twin Point Insights, LLC

Los Angeles, CA