The Healthcare Campaign Survey Series

This research initiative was developed by Twin Point Insights. It is run in partnership with the Association for Healthcare Philanthropy.

With the generous support of our sponsors, we’ve been able to make the series completely free for survey participants.

Over 100 hospitals and health systems have taken at least one survey in our series, creating a powerful new data set for our field.

Campaigns have never been more important for our hospitals and health systems.

Although nearly half of the field is in campaign at any given time, there’s a painful lack of reliable industry data on these initiatives. 

Our philanthropy leaders urgently need campaign data to advocate for resources, calibrate realistic goals, fine-tune strategy, and manage the expectations of boards and executives.

Practice in partnership

AHP and Twin Point Insights are joining forces for the

Healthcare Campaign Survey Series

We are profoundly grateful for the generous fiscal support and thought partnership of our sponsors, who allow us to make the survey and analysis available at no cost to participating nonprofit hospitals and health systems. We are also working shoulder to shoulder with development leaders throughout the field to ensure that this work is relevant and actionable. 

Platinum sponsor

Executive Insight sponsors

Shorter surveys, faster report-outs

Five shorter surveys. Our advisory group advocated for a shorter monthly commitment rather than one comprehensive survey. We’ve broken down campaign-related topics into the five key areas listed below.

Rapid report-outs … Each month, we’ll open the data window for two weeks. About six weeks later, we’ll publish an Executive Insight Report with some of the most compelling early findings.

… and a big finish : The series will close with an in-depth report of the major findings across all surveys as well as a live session on using this rich data to improve performance

Interested? It’s not too late — your organization can join at any time. Our third survey, focusing on volunteer leadership in campaign, is open now.

Campaign survey topics

Campaign context

Strategic campaign priorities

Engaging volunteer leaders

Campaign Staffing and Operations

Donor recognition and the post-campaign period

Data from the field, for the field.

The survey series builds on deep qualitative research conducted by Twin Point Insights and funded by Advisory Board. To date, Twin Point has interviewed leaders at over 60 top hospitals and health systems throughout the U.S. and Canada. We shared early findings at AHP’s Campaign Excellence Summit, at which we also convened two focus groups for deeper insights around needed campaign data.

Learn more

Register for the series today.