The Healthcare Campaign Survey Series
This research initiative was developed by Twin Point Insights. It is run in partnership with the Association for Healthcare Philanthropy.
With the generous support of our sponsors, we’ve been able to make the series completely free for survey participants.
Over 140 hospitals and health systems have taken at least one survey in our series, creating a powerful new data set for our field.
Campaigns have never been more important for our hospitals and health systems.
Although nearly half of the field is in campaign at any given time, there’s a painful lack of reliable industry data on these initiatives.
Our philanthropy leaders urgently need campaign data to advocate for resources, calibrate realistic goals, fine-tune strategy, and manage the expectations of boards and executives.
Practice in partnership
AHP and Twin Point Insights are joining forces for the
Healthcare Campaign Survey Series
We are profoundly grateful for the generous fiscal support and thought partnership of our sponsors, who allow us to make the survey and analysis available at no cost to participating nonprofit hospitals and health systems. We are also working shoulder to shoulder with development leaders throughout the field to ensure that this work is relevant and actionable.
Platinum sponsor
Executive Insight sponsors
Shorter surveys, faster report-outs
Five shorter surveys. Our advisory group advocated for a shorter monthly commitment rather than one comprehensive survey. We’ve broken down campaign-related topics into the five key areas listed below.
Rapid report-outs … About six weeks after each survey, we published an Executive Insight Report with some compelling early findings.
… and a big finish: The series will close with an in-depth flagship report of the major findings across all surveys as well as live webinars on using this rich data to improve performance.
Campaign survey topics
Campaign context
Strategic campaign priorities
Engaging volunteer leaders
Campaign Staffing and Operations
