The Executive Insight Reports

These reports were designed to surface timely data in the months following each survey in our series. Each report reflects the data set at the time of publication; our flagship report, anticipated summer 2026, will draw on the full data set and offer cross-survey analysis.

Access all reports

Campaign Context

  • The goals and design of the Healthcare Campaign Survey Series

  • The diversity of the first 90 campaigns in the data set — size, geography, and institution type

  • Note: This set has since grown to include 50+ additional hospitals and health systems

Strategic Campaign Priorities

  • The individuals with the greatest influence on campaign priorities

  • The five top prerequisites for donor-ready priorities

  • Which projects resonate most with hospital executives versus donors

    Sponsored by Accordant

  • Rationale for a new approach to campaign-specific volunteer structures

  • How organizations calibrate giving requirements for volunteer leaders

  • The highest-impact actions volunteers can take to support campaigns

    Sponsored by Accordant

Volunteer Leadership in Campaign

  • How organizations are approaching reporting, financial tracking, and data governance

  • The role of staffing, technology, and operational infrastructure in enabling effective campaign execution

  • The campaign data leaders are actually tracking

    Sponsored by Blackbaud

Staffing & Infrastructure in Campaigns

  • How organizations are scaling donor relations staffing and policies to keep pace with a larger, more complex donor base

  • What pledge fulfillment, naming, and recognition look like in practice

  • What executives expect of fundraising teams after the campaign ends

    Sponsored by BWF

Donor Relations & the Post-Campaign Period

With gratitude

Twin Point Insights and AHP wish to thank our generous series sponsors, without whom this research would not be possible.

Platinum sponsor

Executive Insight Sponsors