Building the Engine: Campaign Staffing and Infrastructure

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Campaign performance is shaped by the strength of underlying staffing models and infrastructure. This session explores where organizations are underinvesting, the implications for execution, and how to align resources to support more effective campaigns. Twin Point was joined by operations expert Becky Kimball, a Senior Principal with Blackbaud and frequent AHP speaker.

Featured speakers

  • Erin Lanahan, MBA

    TWIN POINT INSIGHTS

    Erin has spent over two decades studying healthcare philanthropy and sharing purposeful practices with the field. She helped direct Advisory Board’s Philanthropy Leadership Council, authoring studies on topics including grateful patient fundraising, planned giving, and performance management. Erin’s passion for health equity was furthered at Cedars-Sinai, where she led community grantmaking. She established Twin Point Insights in 2022 to advance high-impact, pragmatic research for healthcare development leaders.

  • Becky Kimball

    BLACKBAUD

    Becky Kimball is a Senior Principal Solutions Architect at Blackbaud, working alongside healthcare organizations to support mission‑driven advancement through technology. Earlier in her career, she helped lead multiple system implementations at Children’s Hospital Colorado Foundation and supported a cross‑functional data steering committee focused on thoughtful, organization‑wide decision making.